Professional Sports Leagues Embrace Technology With Open Arms
4 weeks ago admin 0
Does it seem like every week your social media and news feed are filled with articles about sporting teams around the country adopting some new form of technology and offering new functionality that their rival teams don’t? The reason is because this is a sporting trend that is well underway and is only growing bigger. Why? So that teams can maintain fan and game attendee engagement once they have left the stadium.
Apps for the Win!
Everybody loves an app! Whether you use one to access your social media account, to play games with people on the other side of the world, or simply to make your own sound effects, there is an app for everything. This statement has never been truer than when it comes to sporting teams.
The reason why sporting teams and broadcasters are embracing apps is because they allow vendors direct access to your main device even after you leave the stadium. This access is used to maintain fan engagement, run competition, and to promote offers and special events. For example, if there are seats left at a game then the app could notify users of the availability and offer a special price. This is a great way to engage customers was otherwise wouldn’t have looked into your service.
Coupons and Last Minute Offers
If you have ever visited the Groupon Coupons page for Verizon then you know that coupons pages like theirs are full of special offers and discounts. The same applies for sports teams who also operate memorabilia stores and online ticket services. By using platforms such as these, sports teams are able to catch customers before they have had a chance to look at their competitors.
Using a coupon platform has become a wide-spread practice thanks in part to the shift in consumer culture. There was once a time where, if a lady wanted to buy a new dress for an event then she would either visit the physical store of her favorite store or their website. However, this is not how it works, anymore. Looking for discounts, consumers first start their search at places like Groupon, where they let the price dictate the brand they will buy.
Of course, smart vendors such as high profile teams are learning to combine all of these tools into one. For example, modern smartphones include technology that allows apps to talk to each other. For example, a coupon purchased using the Groupon app could be used to activate a service or tickets through the team’s official app.
There was once a time where sports stadiums wouldn’t have any seats left for any game they advertised with families traveling for hours just to enjoy a game. However, with the advent of technology, including the internet and smart High Definition TVs, less and fewer people can be bothered moving from the couch when they can see the same thing on their TV. For this reason, it’s important to sporting teams of all sizes to embrace technology and meet the fans where they are, not where you want them to be.